Design & branding — the keyring
Every brand starts as a blank.
A blank key opens nothing. We study the lock — your market, your customers, your competition — then cut the teeth that make the key yours alone.
Below: the keys we've already cut, and what each one opened.
The keyring
Pick a key.
Key 01 — cut & turned
mohamed.fit
Identity · Social kit · Client platform UI
The blank
A coach with real client results and no brand to carry them — everything lived in WhatsApp screenshots and word of mouth.
The cut
Wordmark, color system, and typography built around discipline and progress — then applied across social templates, check-in cards, and the client platform.
What it opened
A premium coaching brand clients trust before the first call — and a platform that looks like the results it delivers.
Key 02 — our own
keyof.tech
Naming · Identity · Web experience
The blank
A studio that builds software needed a name that reads like code and a mark that says what it does without a tagline.
The cut
A key drawn as a circuit — the bow is a node, the teeth are traces. Gold on near-black, Space Grotesk for the voice, and one idea everywhere: unlock.
What it opened
The site you're on. Every page, icon, and word runs on the same key system — proof the method works, applied to ourselves first.
Still locked
Two keys in the cutting room.
Both under NDA until launch. On a call we can walk you through the thinking — the locks they're built for, and how the teeth took shape.
Reserved
This spot on the ring is yours.
Tell us about the lock — the market you need to open — and we'll cut the teeth. Brand projects start at a fixed quote, 2–3 weeks.
Anatomy of a cut
Five teeth. One key.
Logo & wordmark
Color system
Typography & voice
Social & collateral kit
Guidelines — the keychain
Your key is still a blank.
Tell us about the lock. We'll cut the rest — fixed quote before we start, everything handed over to you.